How Lights and Camera can Bring your Business into Action! | Brand Setters of the Emirates

How Lights and Camera can Bring your Business into Action!

  Jul 14, 2022
  By Xpertise
How Lights and Camera can Bring your Business into Action!

Everyone’s online in today’s time. Buying, selling, chatting, or even reading, just like you are at the moment! So why not use this presence of your potential customers online, to show them what your business has to offer them and grab their attention.

According to Statista, the average daily social media usage of internet users worldwide amounted to 147 minutes per day in 2022, compared to 145 minutes in the previous year. As the presence of people on social media is growing, it is important that your business grows too!

One tested and proven way to catch the eye of your audience is the magic of Video Production! Creating videos that tell your brand’s story and speak to the watcher is an effective way to make your target stop scrolling and listen to what you have to say.

Let us tell you why! Have you ever been scrolling through social media and stopped to watch a video that spoke to you? If your answer is yes, then you have first-hand experienced how highly influential and effective can video production be. Let us look at an example.

Major food brands use the art of video production to get our taste buds tingling. No matter how simple the food item may be, when the right techniques of filming are used, it not only highlights the food, but also makes us salivate the idea of an ice-cold beverage or a loaded burger.

A whopping 90% of customers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to buy, according to Animoto. Using videos helps businesses convey the idea of their products or services in the most effective way, delivering the important highlights efficiently.

Apart from tangible products such as food and beverage, videos can also communicate the idea of a service in a memorable and creative way. For instance, real estate companies use the art of storytelling in the form of videos to deliver the experience of owning your dream property and showing you how your lifestyle would turn out to be in that surrounding. You can check out this amazing real estate video campaign for a better understanding of the power of using videos.

However, professional video production is not easy. It takes skilled and talented individuals with advanced equipment to actually bring the creative imagination to reality. For instance, in a close up shot, the character’s face is highlighted, allowing the audience to comprehend his/her emotional thoughts. Similarly, using different kinds of lighting in video production helps showcase the theme of the video or even the genre such as drama, comedy or mystery.

So now that you know how lights and cameras can leave a lasting impression of your business in your customer’s minds, it’s time for you to take action! We at Xpertise are passionate individuals, ready to take your business to the next level by transforming it into a strong and memorable brand, and offering you exceptional video production services in Dubai. Connect with us at for your branding, digital marketing, and content creation needs now!


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