A well thought out branding strategy can transform any business from just another product on the shelf to an essential use for people’s everyday lives. We can’t deny that a service or product’s functionality and quality tops in importance, but the way you deliver your value to those targeted, will decide whether people will want to turn their heads to take another look, or not.
Like what Jeff Bezos once said: ”Your brand is what people say about you when you’re not in the room.” Couldn’t have said it any better! Your brand is defined by people’s perception of you and it’s the first thought that pops to their head when they experience you in any way. In technical words, branding is a marketing practice where a company creates its visual elements, including name, logo, tagline, and much more, to present itself to the market and distinguish it from its competitors. This collective of words, colors, and visuals will be the image your customer hold of you. It is the point of first contact and the determining element of your worth and value to their daily lives. Therefore, it is very important to take your sweet time to initiate your business the right way with a perfect branding style that will imprint in people’s minds for as long as you operate.
It is not rocket science! It is delicate art! An art that requires a team of xperts, each specializing in the different elements that makes up a brand, and that’s what we can offer!
Here at Xpertise, we take our craft very seriously. Our main mission is to help businesses reach their optimal potential with a branding strategy that will kick off their money-making journey. We carefully work with your vision and give it the visual appeal it deserves. We have our own style of design guidelines, which describes the visual and verbal elements that represents your organization. Let me walk you through the steps we take to create your brand for you.
First and foremost, we kick-start our branding process by listening to your demands and vision. Our main concern is to satisfy your needs to the tiniest detail and provide you with a concept that you will fall in love with. So, our first work of business consists of sending you a questionnaire that is perfectly designed to gather all the answers we require. It will include questions about how you define yourself as a company, who are your competitors and how you can learn from them to do it better, and who are your target audience and what problems they are seeking solutions to. This will help us have a clear idea of what you’re looking for and tailor our efforts towards it.
After collecting your response, we start our thinking process by figuring out the essence of your brand. This is going to be the foundation that we will base all other decisions on. Your essence is what type of audience you will appeal to and it can range from elegant and contemporary to fun and playful. Depending on that, we start choosing all the elements that will compliment the feeling we are trying to convey to your target market
After figuring out the approach and theme we are going to be working with, we start having fun! This is when we combine all our team’s creative abilities to provide you with all the elements of your upcoming brand. This is when it starts coming to life! Our work includes designing the logo with all its aspects (concept, colors, spacing, background control…), writing a creative and catchy tagline, story telling headlines, and your brand’s story that will sum up your business in a few words and invite customers in, providing you with the photographs that will capture your brand’s image perfectly, and creating a video that sums everything up in perfectly caught frames.
Our mission is to make your brand come to life! Reach out to us if you have a project in mind, we are more than happy to help you develop a brand that will last you a lifetime.