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Branding and marketing can be tricky. Have your emotions ever been taken on a roller-coaster ride while watching your favorite brand’s ad campaigns? Other than the story portrayed, how do you think they constantly upkeep their values? In a word, one effective way to do this is through colors. How? As digital marketing experts, we break it down for you. In the journey towards building your brand strategy, color is one of the major weapons present in your arsenal. The power of color has a far-reaching impact on how the audience perceives your brand. Whether you are promoting yourself as...
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Everyone’s online in today’s time. Buying, selling, chatting, or even reading, just like you are at the moment! So why not use this presence of your potential customers online, to show them what your business has to offer them and grab their attention. According to Statista, the average daily social media usage of internet users worldwide amounted to 147 minutes per day in 2022, compared to 145 minutes in the previous year. As the presence of people on social media is growing, it is important that your business grows too! One tested and proven way to catch the eye...
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A well thought out branding strategy can transform any business from just another product on the shelf to an essential use for people’s everyday lives. We can’t deny that a service or product’s functionality and quality tops in importance, but the way you deliver your value to those targeted, will decide whether people will want to turn their heads to take another look, or not. Like what Jeff Bezos once said: ”Your brand is what people say about you when you’re not in the room.” Couldn’t have said it any better! Your brand is defined by people’s perception of you...
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